Why has Amazon been so successful? Much of it has to do with CEO and founder Jeff Bezos, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. Hes a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
